LUV goes by LY
LUV goes by LY
LUV goes
LY x UB
Edition of 50
Imagined in collaboration with Japanese artist LY, LUV goes is an Augmented Reality sculpture based on LY’s iconic character LUV, the subject of each of her grayscale paintings.
Within 48 hours of collecting, you will receive an email to your unique collector profile + your collector ID — the keys to activating + experiencing your AR works of art, infinitely.
Limit 1 per person.
Augmented Reality (AR) is a new medium to extend the digital world into the physical world. Every AR work of art you collect lives with you on your phone, available to experience at any moment.
@ly_painter — “GO TO THE LUV’S PARK,” Acrylic on Canvas, 2019
LY
Born in Tokyo, LY is a painter who depicts street view she visited traveling and landscape she has been imagining since youth, only in white, black and gray. In these cityscapes, LY places a monster which is a projection of her thoughts and feelings. She studied painting at an art school when she was small, and later in her education, she encountered street art, murals and graffiti which influenced her to land where she is right now. Presently, she aims to create new communication through her mural in each city.
In our world
“LUV travels around the landscape from my memory — countries and cities I’ve been — also from my imagination, going everywhere carrying the skateboard deck in their hand.”
Collecting art, reimagined.
With your AR work of art, you’ll receive a beautifully printed Certificate of Authenticity — signed and numbered with a unique drawing by LY, elevating the COA to a 1 of 1 work of art itself.
LUV in AR
Slowly, Augmented Reality is actively shifting our relationship with art. In conversation with LY / @ly_painter, we reflect on this new dynamic between AR collector and their art, as well as the artist’s role in this new experience.